Instacart is a leading grocery delivery and pickup service operating across the United States and Canada. Through partnerships with thousands of national, regional, and local retailers, Instacart allows customers to shop from their favorite grocery stores online and have their orders delivered by personal shoppers—often within hours. The platform also offers pickup options, giving customers flexible ways to save time and avoid the hassle of in-store shopping.
Founded in 2012 by Apoorva Mehta, Instacart has grown into one of North America’s most widely used online grocery platforms. Its technology integrates with major chains like Costco, Kroger, and Safeway, as well as specialty stores and pharmacies, giving users access to millions of items beyond groceries, including household essentials, pet supplies, and alcohol. The company’s intuitive app makes it easy to browse, compare, and purchase, while personal shoppers ensure accuracy and quality by selecting and delivering items on customers’ behalf.
Instacart has expanded beyond consumer grocery delivery to power Instacart Platform, its suite of enterprise technologies. This offering provides retailers with white-label e-commerce, fulfillment, and advertising solutions, enabling them to compete in the digital age. With its blend of consumer convenience and retail innovation, Instacart continues to shape the future of grocery shopping, making everyday essentials accessible with speed, choice, and reliability.
